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Abandoned Shopping Cart Recovery
Track... Call... Convert!
If a customer went into your shop and filled a basket full of goods, got to the check out only to put down the basket and walk out, I'm sure you'd want to ask why they hadn't gone through the check out and bought the goods.
If this happens to someone shopping online it's much harder to track them and stop them before they walk out and buy else where.
This has now all changed. Leadcall's unique system tracks your customer's online journey when they visit your online store. Should they abandon without completing the purchase, it seemlessly triggers a timely call between your call centre and the 'almost customer'. This can help massively increase online conversion rates with very little effort or cost.
Step by step...
A customer goes online looking to purchase products or services. Early in the Check Out process the web site asks for contact details including phone number. You choose from where in the checkout process you want us to track the customer journey.
To make this possible we insert a small amount of code into the web site, a simple javascript tag, very similar to that used by Google Analytics. If the customer gets to the end of the checkout process and buys no action is taken. If the customer click's off the site, closes their browser or even stalls for a while if you'd prefer, initiate a telephone call within seconds.
You have the prospect on the phone, the sales agent is fully informed, they know who the prospect is, what products they were in the cart, how much etc, everything they need to have a warm and friendly call. This dramatically increasing the chances of converting the sale since even the worse call centre agent will out perform the best web site when it comes to conversing browsers to customers. An average client can expect to convert around 30 to 40% of calls to sales, but this varies from client to client depending on the product and the stage in the process. Some clients have reported conversion rates as high as 70%!
Example Call
"Hi Jo, this is Scott calling from Sun Burn Direct, you've just been on our website looking at a holiday to Malta in June and we've noticed you've not completed the checkout process. I was just calling to see whether there was anything I could help you with..."
Try it for free for two weeks - increase your online conversion rate by 30%
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